18 prototypes in 3 hours: how Forte applies Amazon's AI approach to development

Kazakhstan's Forte bank shared its experience applying Amazon's AI approach to product development: in one session the team built 18 working prototypes in three hours. Generative tools turn an idea into a clickable mockup or rough service faster than a presentation about it used to take.

The main effect is not speed itself but a change in decision culture. When a prototype costs minutes, the "will it fly" argument becomes pointless: it is cheaper to build and show it to a user. Weak ideas die within a day without eating budget, while strong ones gather evidence before skeptics can bury them. That is how the Amazon approach works: decisions are made not by the loudest voice in the meeting room but by a mockup tested on live people.

For small and mid-sized business the technique is even easier than for a bank — fewer approvals. A practical format: set aside half a day, take three ideas that have long circulated amid arguments, and build a rough prototype of each with AI tools. It helps to give such experiments their own space — in 1Cifer, for instance, a project gets its own workspace where the team tinkers without touching the company's working contour. After a day like this, decisions rest on facts — which is the real payback.